NEW HYBRID FMADM MODEL FOR MOBILE COMMERCE IMPROVEMENT
نویسندگان
چکیده
منابع مشابه
Hybrid recommendations for mobile commerce based on mobile phone features
Mobile data communications have evolved as the number of third generation (3G) subscribers has increased. The evolution has triggered an increase in the use of mobile devices, such as mobile phones, to conduct mobile commerce and mobile shopping on the mobile web. There are fewer products to browse on the mobile web; hence, one-to-one marketing with product recommendations is important. Typical...
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ژورنال
عنوان ژورنال: Technological and Economic Development of Economy
سال: 2018
ISSN: 2029-4913,2029-4921
DOI: 10.3846/20294913.2017.1318311